/tag/retail+marketing/

Tagged “retail marketing”

Customer Loyalty, Economic Wars And Social Selling: Is There A Correlation?

Quite recently, in the era of chasing consumers, the marketing term "bargain purchase" became synonymous to "we will pay for your participation", but now the situation is rapidly changing. The retail market has entered the era of turbulence and inflation.

Against the backdrop of uncertainty and rapidly changing situation with pricing and demand, retail chains are increasingly canceling discounts and suspending their customer loyalty programs.

At the same time, social selling is gaining popularity very quickly, taking buyers away from the frictional offline retail.

A serious information tsunami caused by restrictions for international IT-giants in their ability of getting a cake and its topper cherry of the social sales in Russia is the vivid example of huge interest in the topic of both sellers and buyers.

Analysts compete in forecasts, but it is already clear that what had been happening recently will never happen again.

Broken economic ties between countries and regions, forcibly interrupted supply chains shall aim at giving a new impetus to the development of a decentralized ecosystem of online trade and social commerce, along with the Internet systems supporting them.

Let's avoid finding the beneficiaries since they will soon declare themselves.

Today it seems to be very important to understand what is happening and adapt to new conditions as soon as possible.

Can the concept of loyalty programs with its corporate tools like loyalty points, miles and other business-centric incentives keep its positive trend? Time will show, but for now, many businesses are forced to get survived first.




If you have enjoyed the article and you already have a LiqBon™ Pouch, please leave us your like with LiqBon™. After all, this is not just blah-blah as an unsubstantiated feedback. The LiqBon-reward is much more valuable for the author and better feeling that the work was not in vain. THANK YOU

Do you still have no LiqBon™ rewards and a pouch for getting them? So please download the mobile app and get your initial LiqBon™ capital right now!


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Rhetorical question about cashback and  loyalty.

Just recently, many shoppers in Russia enjoyed their "cashback rubles" and points in numerous trendy stores with beautiful Western logos.

Today, all their loyalty savings and discount purchasing plans have melted like a spring snow. Well-known brands "suspended" not just their activities, but also ruined the whole customers' bonus savings.

The consumer's question is: was it worth getting involved in the marketing games of international sellers knowing that this is always match fixing one-sided game?

The question is rhetorical.

What did you say? Was it loyalty or something else?

So far, only one thing is clear. The corporate battle for consumer loyalty seems to have gained its maximum momentum. Once the tachometer red zone achieved, the arrow rapidly flew down, threatening the mechanism with jamming...


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If you have enjoyed the article and you already have a LiqBon™ Pouch, please leave us your like with LiqBon™. After all, this is not just blah-blah as an unsubstantiated feedback. The LiqBon-reward is much more valuable for the author and better feeling that the work was not in vain. THANK YOU

Do you still have no LiqBon™ rewards and a pouch for getting them? So please download the mobile app and get your initial LiqBon™ capital right now!

FINSTICK Innovations launched the Liquid Bonus™ Ecosystem - the first independent incentive environment focused on the benefits of consumers.

Moscow, 25 December 2021 - FINSTICK Innovations have completed the development and pilot testing of the Liquid Bonus™ ecosystem.

Liquid Bonus™ (abbreviated LiqBon™) is a versatile non-expiring irrevocable reward point designed for electronic tips and other individual rewards. Created as an open and independent token, it can be freely donated and accepted by companies, retailers, or individuals. LiqBon™ can also be used for retail customer acquisition campaigns, promotions, and the «loyalty roaming» service.

This is the marketing tool aimed primarily at the interests of consumers and a wide range of smaller market players who have failed to create and use their own system for attracting and developing customers by either reason or have created it but could not compete with larger players. LiqBon™ is fully interoperable and has no legacy loyalty program holding it back. The circulation of Liquid Bonus™ rewards is carried out in the open Club LiqBon™ ecosystem (liqbon.club), with no corporate or geographic boundaries.

«We have invented and released for free circulation the Liquid Bonus™ Reward as the world's first universal and independent digital incentive token aimed at electronic tips and promotions. It shall work equally well for the benefit of all users, from consumers and small traders to large manufacturers and international retail chains interested in increasing the number of motivated buyers.», pointed out Juli Kuznetsov, CEO of FINSTICK Innovations.

So far, this Club LiqBon™ reward ecosystem is in its infancy. Still, thanks to the user community, it shall soon become a reliable and mature service capable of eliminating most of the existing contradictions and unfairness regarding the accrual and invalidation of loyalty points or miles in the centralized corporate loyalty and sales promotion systems.

For most bigger retailers, the Liquid Bonus™ shall remain a kind of "silly toy" until millions of potential buyers start using it. Subsequently, this tool shall occupy at least a niche for the "inter-program-roaming" - a service designed to open up the tightly centralized closed loyalty programs and other corporate customer development systems.

«We believe in the success of the Liquid Bonus™ as it has been designed and developed for the sake of buyers and businesses that are ready to implement a more flexible, fair, and open customer policy. In addition, 21st century IT and telecommunications have provided unprecedented opportunities for self-organization and building up user communities that can successfully compete even with business giants. A lot is being changed in the post-pandemic era. I hope that most of these changes will turn to be useful for the vast majority of either smaller businesses or global market players.» , He added.



About FINSTICK Innovations: FINSTICK Innovations LLC (www.finstick.net) is a startup focused on disruptive IT technology for the emerging fintech, blockchain, community management, and digital retail markets. Founded in 2017, FINSTICK Innovations relies on highly motivated professionals in cryptography, mobile payments, smart cards, telecommunications, and value-added services. With over twenty years of hands-on experience and several invention patents, our team is the bearer of the best Russian practices in software design, development, optimization, and integration of complex IT systems.

About the Liquid Bonus LiqBon™: Liquid Bonus LiqBon™ is a digital token of gratitude, multipurpose electronic tips, a versatile non-expiring irrevocable reward point designed for individual rewards. It can also be efficient for retail customer acquisition campaigns, promotions, and even establishing loyalty systems roaming service. Liquid Bonus™ works with a user-friendly mobile interface providing secure access to buyers' and sellers' LiqBon™ Pouches, as well as the frictionless exchange of reward points. LiqBon™ is fully independent, interoperable, and has no legacy loyalty program holding it back. As such, it is the Liquid Bonus™ that can consolidate the fragmented loyalty rewards market into a single and healthy ecosystem.

About Club LiqBon™: Club LiqBon™ (www.liqbon.club): is a valuable part of the disrupting Liquid Bonus™ ecosystem based on the state-of-the-art Blockchain solution invented by FINSTICK Innovations. It provides a unique combination of throughput, reliability, and security, eliminating most of the mass-market frictions related to the complexity and costliness of modern loyalty programs. It is also a free complimentary marketing tool aimed at unlocking the retail market potential by activating dormant customers who are motivated but don't visit. First of all, it is aimed at a wide range of smaller retail market players who either failed to implement their own CRM system for attracting and developing customers or launched it but have failed to compete with bigger retailers.
Club LiqBon™ provides direct interaction between smaller retailers and consumers, bypassing intermediaries. This interaction shall improve over time so buyers will be able to get cheaper first-hand products and services.

About LiqBon™ Community: Today, more than ever, we are missing associates and adeptors for improving the ecosystem and telling about its benefits. Therefore, we are looking for allies and regional associates who would soon become respected and influential members of the LiqBon™ driven public retail community. Please forward this press release to at least ten people you know who might be interested in it or who may find Liquid Bonus ecosystem useful to their business. We truly believe in the power of community. We also believe that small retailers and manufacturers can compete with the fat cats of the larger retail business by joining a free ecosystem consolidating smaller retailers and consumers. Please email us your suggestions for improving the service and your articles / opinions for publication in our blog LiqBon™. Please stay tuned to our Telegram, Twitter, MEDIUM.COM or Reddit. pour les dernières nouvelles de Liquid Bonus™. channel for the latest Liquid Bonus™ news. Also do not hesitate to join our Telegram discussion group.
You can also join our design, development, or promotion environment to make a feasible contribution to the Liquid Bonus™ development. Please send us your suggestions on how you can help the LiqBon™ ecosystem becoming more convenient and attractive so we can qualify which team yo can join.
We are looking for active regional coordinators who can become leaders of the LiqBon™ community in their region or even country.
Join us, and we will DO TOGETHER!

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