Post-COVID marketing: how to fix up the business went through hell in a handbasket.
Ad on the backpack: «I shall bring your grocery order in 10(15) minutes.»
The notion of «business going to hell» is most of all suited to retail and manufacturing businesses during the COVID pandemic and current post-covid aftershocks. Periodic lockdowns and the use of QR codes to access public areas, breaking economic ties are quickly taking the wind out of retailers' sails. Meanwhile, large production sites face supply problems caused by progressively more complicated supply chain and price-rising logistics for delivering and distributing final products.
But the main problem lies not even in the very fact of restrictions and simulated frictions, but in the fact that no one can say how long all this will last and what new exotic measures will be invented and implemented at the politicians' initiative.
Well-informed retail market players have quickly begun building a virtual online infrastructure that can hoover customers from the traditional offline retail sector. While others mechanically continued to rely on offline stores and live communication with customers. Indeed, in recent years we have seen the emergence of online retail projects calling themselves «marketplaces» and «ecosystems». These seeming niche services have quickly become market leaders in terms of growth and revenue, overnight becoming influential players determining the further development of the retail infrastructure.
The so-called «marketplaces» and «ecosystems» are essentially retail aggregators, which are now making the lion's share of funding in the warehouse system and delivery infrastructure. According to modern market trends, all this should ensure that «big retail» has a dominant and even monopoly position in the retail market forever.
While cooperating with «big retail,» manufacturers also need to restructure their business processes.
But it is quite possible that the well-known globalization era has already started going behind. Huge offline shopping mall networks can finally disappear from the retail scene by mimicking into chains of convenience stores. It may also turn out that large production hubs will become inefficient due to the fact that global logistics will be more complicated and expensive than the production itself, and production will become more profitable in the consumers' convenient proximity.
And this is a potential window of opportunity not just for large manufacturers and retailers who managed to tackle the challenges quickly. It is also a chance for numerous business enthusiasts who have already begun to produce a dream product or service but have faced additional difficulties caused by limited opportunities for qualified marketing and sales.
Indeed, online retail aggregators have long been extremely friendly to sellers. Just think of the well-known and completely free online «ad boards», «price guides» and even social networks. But over time, they launched monetization while building obstacles with a dedicated set of paid services for its overcoming. Though and the very right to be present on the marketplace. What is not the "cost of the shelf" in offline retail?))
A whole industry of experts and assistants for working with online marketplaces is emerging today. And it’s not without reason.
Business with online retail aggregators is getting more and more complicated and expensive. Therefore, a new market niche for marketplace cooperation exerts appears. There's no need to go far for examples - what are the requirements for printing packaging labels. Sometimes, before cooperating with the marketplace, a small business or entrepreneur has to buy a new printer and master the required software. Otherwise, one has to pay an "online sales consulting" fee.
Can entrepreneurs and small businesses make efficient sales bypassing intermediaries? Of course, they can!
Most small retailers, farmers, and manufacturers are now limited to a facade sign and roadside banner. Even such marketing allows you to run a business, but why not try your hand at actively promoting your product or service? "It is very troublesome and expensive" - answer the majority of smaller retailers and manufacturers.
In FINSTICK Innovations, we have spent several years trying to solve this problem. As a result, we have designed the «Liquid Bonus LiqBon™» solution, allowing you to try yourself in the role of a professional marketer simply, quickly, and completely free of charge.
By installing the mobile application «LiqBon™ Pouch,» every seller or manufacturer shall get the following:
(1) The starting «bonus capital» for your first marketing campaign;
(2) The point of sales on the interactive map with its brief description, offer of the day, and a link to the Internet resource, if any;
(3) Loyal customers dased at actual availability from the point of sale or production site.
Without denying the importance of global sales, we believe that the activation and optimization of local sales shall allow the business to develop regardless of external conditions.
The efficient local sales shall allow:
- increase margins by reducing intermediary costs and promotion;
- diversify sales channels to reduce business risks associated with complex logistics and dependence on partners represented by bigger retail chains and marketplaces
Achieving these goals will certainly enable small businesses to become stronger, more stable and more efficient in comparison with competitors. And this is more important than ever during the period of restrictions and the risk of reaching the point of no return from the economy-hell, caused by rather negative administrative impact and losses than business mistakes.
Download the LiqBon™ Pouch, try it yourself and discover that retail marketing and local sales optimization is not as difficult as it seems at first glance.
PS.: In a rapidly changing world and facing the global shocks caused by the covid pandemic and political risks, it becomes important to navigate in time and rebuild the business in such a way as not only to minimize possible losses but also to benefit from the happening.
In FINSTICK Innovations, we develop and market innovative products and services, helping a wide range of users stay at their best even in the most difficult times. Share your problems with us, and we will find suitable solutions together!
PPS.: Please do not hesitate to share this article with those who may need a cheaper marketing solution or want to optimize a personal shopping experience.
If you have enjoyed the article and you already have a LiqBon™ Pouch, please leave us your like with LiqBon™. After all, this is not just blah-blah as an unsubstantiated feedback. The LiqBon-reward is much more valuable for the author and better feeling that the work was not in vain. THANK YOU
Do you still have no LiqBon™ rewards and a pouch for getting them? So please download the mobile app and get your initial LiqBon™ capital right now!
Today, more than ever, we are missing associates and adeptors for improving the ecosystem and telling about its benefits. Therefore, we are looking for allies and regional associates who would soon become respected and influential members of the LiqBon™ driven public retail community.
Please forward this press release to at least ten people you know who might be interested in it or who may find Liquid Bonus ecosystem useful to their business.
We truly believe in the power of community. We also believe that small retailers and manufacturers can compete with the fat cats of the larger retail business by joining a free ecosystem consolidating smaller retailers and consumers. Please email us your suggestions for improving the service and your articles / opinions for publication in our blog LiqBon™, and stay tuned to our Telegram or Twitter for getting our latest news and updates
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Join us, and we will DO TOGETHER!
This article is also available in other languages:
MARKETING POST-COVID: COMMENT RESTAURER UNE ENTREPRISE QUI DESCEND EN ENFER.
POST-COVID-MARKETING: WIE MAN EIN UNTERNEHMEN WIEDERHERSTELLT, DAS AUS DER HÖLLE FLIEGT .
MARKETING POST-COVID: COME RECUPERARE UN BUSINESS CHE VOLA DALL'INFERNO .
MARKETING POST-COVID: CÓMO RECUPERAR UN NEGOCIO SALIDO DEL INFIERNO.
MARKETING PÓS-COVID: COMO RECUPERAR UM NEGÓCIO VOANDO DO INFERNO.
COVİD SONRASI PAZARLAMA: CEHENNEMDEN İŞ NASIL GERİ ALINIR .
ΜΑΡΚΕΤΙΝΓΚ ΜΕΤΑ COVID: ΠΩΣ ΝΑ ΕΠΙΣΤΡΕΨΕΙΣ ΤΗΝ ΕΠΙΧΕΙΡΗΣΗ ΑΠΟ ΤΗΝ ΚΟΛΑΣΗ .