August 2019 — Club LiqBon™

Revoking Loyalty Points Fire Your Rights To Reward.

Have your points been invalidated just because the airline or supermarket no longer wanted to store them in the IT system? This is a very common practice for the traditional closed loyalty programs, where all conditions are determined by the retailers. So the buyers are left completely powerless in their ability to save and reward of the corporate awards. The point is that retail chains, airlines, banks, and other large businesses perceive the rewards as deferred liabilities to their customers. Therefore, they prefer to get rid of them from time to time so as not to spoil the business performance, even though it harms the image and the main goal of every loyalty program - to increase the customers' loyalty.

Liquid Bonuses LiqBons™ cannot be revoked since they are stored in an independent registry, where absolutely all operations are recorded and organic. It is impossible to delete LiqBon™ or erase an operation there. All LiqBon™ Pouches and their contents are interconnected, therefore, the entire registry would have to be reformatted from its beginning to the end for the sake of a tiny correction. Having received Liquid Bonuses™ in your Pouch, you can be sure that they will never expire, can not be deleted, or written off at the behest of the participating retailer or the system operator.

Would you like to keep your reward points or miles forever? Just ask your favorite retailer or airline if they have already started exchanging "excessive" points and miles to LiqBons™ instead of disposing of them by expiration. You can also ask them to stop discouraging customers from saving up new ones and killing their final hope of benefiting from loyalty programs.